Developing fourteen dynamic yet linked brochures to showcase different sectors and services that Caltech provides was a gratifying project. It was a designer’s dream to be trusted to use my skills where I had the privilege to take artistic liberties based on Caltech’s branding. The bold and dynamic colours, fonts, and assets allowed me to create different designs while maintaining the aesthetic branding between the numerous brochures. Although the placement for consistent elements such as the headers, topographic map and images was varied, the consistent styling ensures that each brochure is striking and distinctly Caltech.
Tools:
- Adobe InDesign
Client:
- Caltech Group
Objective:
- Design 14 brochures for Caltech Group using their branding styles.
