Caltech APEGs Magazine Advertisement

Working with Caltech’s minimalistic and bold branding was a great opportunity to hone my graphic design skills through Adobe Illustrator with the pen tool as well as drafting and creating an advertisement that is visually dynamic and eye-catching. 

As a graphic designer, one of the main tasks was finding a way for the image to fit attractively with the required text and logos. Utilizing aspects of Caltech’s branding elements such as the topographical map and their signature Geospatial services colour I developed multiple different thumbnails. After collaborative meetings with the folks at Caltech and a handful of different draft versions, I finalized the design into a polished template for all three advertisements.

Photoshopping the Caltech staff members out of photos was a routine task as a graphic designer and I utilized the pen tool to ensure the cutouts were clean and precise. Out of the few tools I could have chosen I decided on the pen tool because any minor mistakes would be visible as the staff cutouts were on a minimal white background, and the pen tool allows for a precision that other tools like the magnetic lasso and quick selection don’t easily have.






Draft Concepts

Earlier thumbnails throughout the process of designing the magazine ad for Caltech

Other Projects

Caltech Geospatial Process Graphics

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Monochrome Posters

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Caltech Trade Show Banners

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Cochrane Farmers’ Market Signs

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