Developing large-scale materials like posters, wallpaper, or in this case, banner stands, takes a keen eye for detail. Even the smallest error can potentially be highly visible when the product is printed at full size. For Caltech’s trade show banners, I used Photoshop to ensure the edited photos (with cut out staff members) were clean. Approaching the project with Pen-tool precision eliminated errors against the white background of the banner that would have been noticeable with large-scale printing. Other print specific elements were closely monitored, such as allowing the design to effectively come off into the bleed and slug. Readability for the text and the necessary CMYK colour space for the brand colours were other key considerations.
After collaborative meetings with Caltech’s marketing folks, during which drafts were reviewed and refined, I fine tuned the selected designs and ensured they would be printed properly by scrutinizing the print-ready file in Adobe Acrobat. Working closely with the printer to ensure the files were formatted properly went a long way to ensuring the finished product was everything the client had hoped for, and more.